Mark Bittman raised some great points in his piece in the Times yesterday, in which he discussed celebrities lending their likenesses to soft drink companies to endorse their products. Money talks, of course, but at whose expense? If you’re already a multi-millionaire and you claim to be interested in supporting the First Lady’s “Let’s Move” […]
Read More ›Something caught my eye the other day. It was an ad for a gym which read that “members wouldn’t experience ‘gymtimidation’ from muscle bound brutes”. This piqued my interest; after having been a private fitness trainer for nearly eighteen years, I think I may have heard every excuse in the book for why one wouldn’t […]
Read More ›Interesting. According to an article in the Times, the claim that the 5-hour Energy Shot brand had about its product not causing a ‘crash’ (the ‘letdown that consumers often feel when an energy drink’s beverage wears off’) is being disputed. Whether or not there is a post-consumption crash, in my opinion, is not the […]
Read More ›In this week’s Wednesday edition of the New York Times, I devoured the front page article about learning to brew the perfect cup of coffee. I am certainly not a trained barista, however, I will say I can pull a damned good doppio. My husband and I, being the devout daily coffee drinkers that we […]
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