Finishing Strong…With Chocolate Milk?

Oh, geez….here we go again.  One of the interesting parts of receiving subscriptions to several triathlon and running periodicals is all the curious promotions from random products ranging from compression socks to running water bottles to ‘EPO Boost’ pills to, of course, ‘sports nutrition’.

I feel the need to use quotes as many of the products are not remotely nutritious in any way, shape or form.

Take, for example, one promo I received today, entitled: Finishing Strong with Chocolate Milk

Click on the link to ‘science‘ and you’ll learn:

More than 20 studies support the benefits of recovering with the high-quality protein and nutrients in chocolate milk after a tough workout. Low fat chocolate milk:

• is a natural source of high-quality protein to build lean muscle
• contains the right mix of protein and carbs scientifically shown to refuel exhausted muscles and help return to peak potential
• provides fluids and electrolytes – like calcium, potassium, magnesium and sodium – to rehydrate and help replenish critical nutrients lost in sweat

Then, scroll down to the bottom and it all becomes clear:

Got Milk?® is a registered trademark of the California Milk Processor Board.

Ah!  Ok, now it makes sense.  Of course the milk processor board wants us to think consuming bovine bodily fluid, plus extra sugar minus fat is a great, healthy option for athletes.

And we are too easily fooled.

The mindset that athletes just need to ‘get the calories in, regardless of their source’ is about as ridiculous as thinking you can just put any liquid in your car’s gas tank, in the event you cannot find a gas station.

The source of calories, and the balance of when they’re consumed with regard to training is of utmost importance.  That is, if you’re interested in not only performing at your best but also achieving optimal health.

If not, go ahead and go with the candy-during-a-workout and chocolate milk afterwards approach.  You can choose health, or you can choose…not.  

Your call!