Rather than Whey or Soy Protein Powder….
Last January, I wrote a post about a product I’d read about in the NY Times; a bar made out of an interesting protein powder: crickets.
The guys behind EXO, state on their site:
“Exo’s mission is to normalize the consumption of insects as a sustainable food source. We believe the way to accomplish this is through healthy, delicious food products that include insects as an ingredient. Our protein bars are formulated to be the perfect introductory vehicle to bring insect protein to the masses.”
Now, before you cringe or shudder at the idea of eating a cricket (isn’t it odd how we’re all so conditioned to think of some creatures as edible and others, untouchable?), think about these facts from Exo’s ‘why cricket‘ page:
- Crickets are high in protein, iron, calcium and B-vitamins. Crickets, for example, contain substantially more iron than beef.
- They produce virtually no methane, reproduce extremely quickly, and require minimal feed, water and space.It is estimated that crickets are 20x more efficient to raise for protein than cattle.
- 80% of the world still eats over 1,600 species of insects; it’s actually not that unusual, after all
Here in NYC, one of the coolest things about being in the Paleosphere is that there’s such an awesome concentration of many things Paleo in a very small radius, and I’ve been making it a point to network with as many entrepreneurs, educators, restauranteurs and other professionals who are doing what I do, or something complementary to it.
Yesterday, for example, I met with Gabi, one of the co-CEOs of the brand and learn more about the history… and try one of the bars.
The Cacao Nut bar was incredibly decadent, balanced in terms of macronutrients (I loved the 20 grams of fat from coconut!) and a really good fit for someone to have something on hand for those in a pinch times when you find yourself hungry with no fresh kale or raw salmon anywhere in sight (don’t you hate that?).
Highly recommend..Click here to try for yourself!