Reebok, Bacon and Cross Fit?
According to an article in the Huffington Post, UK, ‘Reebok, normally known for their trainers are stepping into the salty meat arena with their performance-enhancing pork treat...’
They’re selling what they’re referring to as ‘a protein hit but with no added nasties like sweeteners, monosodium glutamate, nitrates or nitrites’, which ‘is being released to coincide with The CrossFit Games which start this week and is clearly aimed at those who adhere to the ‘Paleo Diet‘.”
Wow. This came as a surprise to me.
Does Reebok, a billion dollar per year shoe manufacturer really need to be jumping into the Paleosphere?
Silly question, I suppose. If you’ve already got an audience of that size, why not add more product offering, even if it’s not actually fitting the real premise of what True Paleo is all about?
(As if paying homage to Paleo is even a remote consideration, right?)
The part about Cross Fit and bacon being connected wasn’t too much of a shocker for no other reason other than I’ve had many, many people come to me from a Cross Fit gym who were surprised to learn that eating tons of Oscar Meyer isn’t only not healthy, it’s not Paleo.
If Cross Fit is your choice of physical activity, I’m all for it! Just make sure the box you visit and attend has trainers who know their stuff.
And if you like bacon now and then, that’s cool, too… just try to source it from pastured pork and opt for uncured and natural without additives.
As far as shoe wear goes… no comment. That’s totally your call!