Government Proposes New Guidelines for Food Ads Aimed at Kids
An article in today's NY Times discusses "the federal government's proposal of sweeping new guidelines on Thursday that could push the food industry to overhaul how it advertises cereal, soda pop, snacks, restaurant meals and other foods to children.
Citing an epidemic of childhood obesity, regulators are taking aim at a range of tactics used to market foods high in sugar, fat or salt to children, including the use of cartoon characters like Toucan Sam, the brightly colored Froot Loops pitchman, who appears in television commercials and online games as well as on cereal boxes.
Regulators are asking food makers and restaurant companies to make a choice: make your products healthier or stop advertising them to youngsters."
Click HERE for the full article.
Baby steps in the right direction!